Environmental Graphic Design
EA Edmonton
Client
Electronic Arts
Year
2018–2019
Category
Environmental Graphic Design
Overview
Built around BioWare’s core concepts of “Character, Story, and World,” the EGD strategy uses the Studio’s mission, creative process, and culture to add layers of storytelling throughout the space. I also shaped the experience around BioWare’s refreshed identity and franchise artwork, with EA Hero Brand elements woven in to connect the Studio to the larger EA brand.
- The two-story reception EGD brings BioWare’s branding and mission statement together with the architectural vision, creating a unified visual experience. I partnered with the architect to integrate signage and brand graphics across the mirrored glass wall treatment, connecting the Studio’s presence with the design of the space.
- In collaboration with the local Studio team, I selected EA IP artwork for large-scale graphics and flexible displays throughout the space, complemented by game props, artifacts, and sculptures that create focal points in reception and social areas.
- Created custom Studio signage and a branded video display, along with a heritage installation celebrating BioWare franchises and branding.
Location
- Edmonton, Canada
- 3 floors, 150+ placements
Role
- Design Manager, Workplace Strategy & Design at Electronic Arts
- Environmental Graphic Design including strategy, concepts, design, presentations, and artwork production.
- Project management including collaboration and alignment with local leadership and stakeholders, and coordination with architect, vendors, and trades.
