EA Montreal

Overview

The EGD celebrates Motive Studio’s refreshed identity, using color to bring energy, personality, and brand recognition throughout the space. I focused on carrying the new visual language into the environment in a way that feels approachable and reflects the Studio’s culture, creativity, and belief in helping both games and people thrive.

• Experience Zones provide a framework for branding and artwork, with color coding and a light touch of the EA Hero Brand unifying Common/Public and Transition zones, including refreshed wayfinding and signage.
• Phased and flexible approach considers the location’s unique architectural features, leadership input, and local culture, allowing areas to evolve and be updated over time.
• Large-scale EA IP graphics highlight the teams within each neighborhood, while dual-language corridor graphics feature Studio core values, and brand elements extend beyond the walls into updating illuminated ceiling tiles.